Most companies don’t die by making their product unbelievably great with an impossibly incredible, yet entirely unsustainable, value proposition for its customers. In fact, they’re doing the opposite by decreasing product quality as much as possible and fucking over the consumers and customer at every turn. MoviePass’s downfall much more closely mirrors an overfunded startup rather than enshitification.

I wish more companies died like MoviePass. It was an amazing two years.