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That is a pretty substantial subscription base, no wonder it’s profitable even if it at times feels like a really good deal. Like now when Starfield launched on Game Pass.
Yeah the maths starts to add up. (There are some assumptions below, but you get the jist).
- The Xbox One had a software attach rate of 7 gamers per console[1] sold or on average that’s 1 game per year per user for the life of the console.
- In the Xbox One generation over 8 years they sold 0.875 games per user per year. Assume £50 a game. That’s £43 per xbox console owner per year.
- Per gamepass subscriber they’re currently recieving £90+ in subscriptions per year.
