I feel like it used to be size, color, and clarity meant more expensive. Now I look at a 500$ 4k TV and a 2000$ 4k TV and I don’t know what the difference is. They can both be smart TVs, be the same size, and have a lot of same advertised features, but what are the subtle unspoken mysteries that justify a huge price gap?
My primary concern buying a TV would be UX. If the menu system is well thought out and they’re not spamming the user with advertising, it’s probably a good indicator that they’re investing in good hardware too.
Not that I wouldn’t totally geek out for weeks watching reviews and learning all the minutiae of light levels and color accuracy before pulling the trigger. The research is half the fun.