Ubisoft Exec Says Gamers Need to Get ‘Comfortable’ Not Owning Their Games for Subscriptions to Take Off
Ubishit’s showing what’s most important to them as a company (Suprise suprise it’s not about making games)
Shareholders want those regular subscription fees rolling in.
I wish you had kept the original title, because that has significantly more content than yours.
Anyhow, getting back to:
That’s hilarious, because as usual Ubisoft is blaming anybody but themselves. Subscriptions did take off. GamePass is quite popular overall. Not owning your games is completely normal, look at how many games everyone has on platforms such as Steam et al.
It’s just that Ubisoft’s absolutely shitty subscription for their absolutely shitty games, Ubisoft+, has not taken off, because surprise, you only get Ubisoft’s shitty games with that, not all kinds of games like on GamePass. It’s almost like they’re trying to jump the enshittifcation-process that video streaming sites were and still are going through, jump straight to single-publisher services with tiny catalogues, then wonder why nobody would want to pay for that when the service where you get games from ~everyone still exists as a competing service.
It’s just an exec trying to justify why they want their bonuses despite failing to meet targets. And blaming gamers, of course. They’re always at fault, never the bad execs making stupid decisions that completely fail to capture the amrket.
Just the way they go.
Steam is a success. Well we can too! We’ll force our launcher on them and they’ll love it like they love Steam. Forget that people hated Steam when it first came out and that they had years to work out the bugs and they offer more than just Valve games and it’s not always required. Also the remember me button actually works!
GamePass was a success. Well we can too! We’ll force our subscription on them and they’ll love it like they love GamePass!
They just keep repeating this same cycle of copying the other guys, wanting the pros that come with it but not thinking about the small parts that made theirs work and Ubisoft’s suck.
Point taken, I’ve updated the post to include the headline